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| Brief Summary |
I need a logo designed for my new company, Great Sweats. We sell sweatshirts, sweatpants & other workout gear, but with an environmental twist! See the description for more details.
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| Brand Name |
Great Sweats, GreatSweats.com
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| Description |
We are looking for a logo for our new online business selling sweatshirts & athletic wear. One major differentiating factor for our company is that we plan to donate 10% of our profits to worthy causes, donating to groups that help people, the environment & our oceans. We will use the logo for our web site, business cards & stationery. The logo will be used mostly on white or light colored surfaces. Large “G” & large “S” is favorable, but not required.
Our target customers will be adults who enjoy lifestyle sports such as hiking, surfing, scuba & mountain biking. They enjoy an outdoor lifestyle & would welcome the opportunity to buy from an environmentally conservative company. Later, we may add an additional focus on surf gear & lifestyle clothing. Our customers will be serious about their “play” time, but at the same time they are serious about leaving the planet a better place in the future. We are a lifestyle company, but we are also consummate professionals.
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| Wants |
This should be a font based logo. Blues & Greens are favored because of the environmental connotation, but again not required. Design & graphics should be clean & crisp. Corporate, but friendly at the same time.
The logo must look professional, so people feel comfortable leaving personal address & credit card info for purchases. Trust is an important factor here. They will feel that their money will go where we said it will.
Also need logo in 800W x 200H in jpg format less than 1MB
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| Don't Wants |
We don’t want to look too “eco” friendly, so that they think we are just an environmental conservation group. Funny story is that I had an environmental conservation company that was poorly run & wasted money, their logo & attitudes reflected this.
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Feminine
Masculine
Yong
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
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